Synapse



RMM Synapse is a complete solution for tracking and reporting on ad unit performance and interaction.

RMM's Synapse Ad Platform includes three key components

1. Custom ad unit sizes and functionalities

2. Scalable reporting system to capture real-time data from running campaigns

3. Easy-to-use, powerful graphical reporting

Why use Synapse?

  • Gather valuable research to drive effective campaigns
  • Comprehensive standard metrics for all banners and video
  • Engagement metrics to gauge messaging effectiveness
  • Interaction metrics to gauge creative effectiveness
  • Graphical reporting and analysis tools
  • New ad unit formats
  • Powerful pre-roll players for video content
  • Fraction of the cost of other tracking / rich media solutions
  • Available on all RMM display campaigns

Synapse Ad Unit formats

Standard IAB banners

Expanding Ad Units

Rich Media Ad Units

Engagement Units

Video Ad Units

VAST Player

VAST-compliant in-banner video player

Branded Content Units

Custom video ad units for branded companion and pre-roll advertisers

Multi-video Solutions

Skinny-Mini video jukebox ad unit for displaying multiple videos in a single banner

All ad units that RMM produces can leverage the power of the Synapse platform, but these units include the RMM Synapse functionality by default.