Iris Vertical Channels

The Iris Preroll Network has eight comScore rated, vertically-targeted, video-optimized channels with 30-50 sites each that are available today at any impression level you need. Full sitelists are available with all campaigns.

The African-American Channel is targeted to reach African-American consumers 18 years old or older with a household income of $35,000-80,000. The African-American Channel has an unduplicated reach of 29.6% and a composition index of 171.

The Automotive Channel is targeted to reach current and prospective car owners 21-49 years old with a household income of $35,000-80,000. The Automotive Channel features vehicle reviews as well as current changes to transportation policy.  

The Business Channel is targeted to reach male business-minded consumers, entrepreneurs, business owners, and executives 25 years old or older with a household income of $75,000+.  The Business Channel has an unduplicated reach of 67.3% and a composition index of 110.

The Health Channel is targeted to reach health-conscious consumers 18 years old and older who have recently searched for health and wellness topics online, and have a household income of $35,000-80,000.  The Health Channel has an unduplicated reach of 14.8% and a composition index of 158.

The Hispanic Channel is targeted to reach Hispanic consumers 18 years old or older with a household income of $50,000+.  The Hispanic Channel has an unduplicated reach of 29.2% and a composition index of 1255.

The Home Improvement Channel is targeted to reach consumers 18 years old and older who have recently searched for home maintenance or repair topics online, and have a household income of $35,000-80,000. 

The Men's Health Channel is targeted to reach men 18 years old or older who have sports or outdoor interest and a household income of $35,000-80,000.  The Men's Health Channel has an unduplicated reach of 20.3% and a composition index of 219.

The Mom's Channel is targeted to reach moms 21-49 years old with children at home and a household income of $35,000-80,000.  The Mom's Channel has an unduplicated reach of 48.9% and a composition index of 163.

The News Channel is targeted to reach consumers who are engaged with local or current events, 25 years old or older, and have a household income of $75,000+.  The News Channel has an unduplicated reach of 83.3% and a composition index of 113.

The Political Channel is targeted to reach active voters and politcally-minded consumers of all politcal afflilations 18 years old or older with a household income of $50,000+.  The Political Channel has an unduplicated reach of 60.6% and a composition index of 143.

The UK Channel is targeted to reach British consumers with various vertical content categories.